Managing conflicts in small scale enterprises in the Tanzanian tourist industry

ABSTRACT

This qualitative case study attempts to demonstrate insights into conflicts and their management in Small Scale Enterprises (SSEs) in the Tanzanian tourist industry. It aims at increasing the understanding of these complexities from an emic perspective, thereby providing in-depth information which can lead to the development of managerial training tools for improving diversity- and conflict management skills in the Tanzanian tourist industry. Qualitative data were selected from a comprehensive case study carried out in multiple governmental, educational, ecclesiastical and economic organisations. Research findings demonstrate how managers in SSEs in the Tanzanian tourist industry perceive and manage conflicts with customers.