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Information technology factors that impact on improving productivity in rural India


This research study explores factors that affect information technology acceptance in rural Indian agriculture. These factors are age of participant, size of farm, annual income and number of crops per year. The methodology used a survey to obtain information about the tendency of rural Indian farmers to accept information technology solutions on their farms including data about farmer’s age, education, size of farm, annual income, existing infrastructure on their farm and their willingness to accept information technology solutions to increase production. The research findings suggest that most farmers are willing to accept information technology to improve productivity


Sanket Sontakke, Sumitabh Pawar and Kay Fielden

Journal Volume

Asia Pacific Journal of Business and Management, 2016, Volume 7(1/2), 31-42