An experiential learning approach to teaching business planning

ABSTRACT

Many business schools have moved from traditional lecture style teaching to experiential learning approaches to imparting skills. In this paper, we examine a business planning course that departs significantly from the traditional lecturer-driven teaching practices to a more student-led approach to acquisition of knowledge and skills relating to a business plan. We describe the content and delivery, and examine the impact of the course on the learning outcomes of student participants. Using a survey method, we collect data from 161 final-year bachelor students. The findings indicate that the content and the delivery mode are appropriate. Students also report gaining relevant business knowledge and skills to start and manage a business. The learning gains in the finance area are comparatively limited, suggesting a different pedagogy be applied to this particular area. Overall, the findings have implications for curriculum designers and career planners.