Network company analysis in Auckland

ABSTRACT

In this research paper the role of networking companies for small to medium size businesses (SMEs) in Auckland is investigated using qualitative research. Primary data was collected by a questionnaire distributed to SMEs and analysed using descriptive statistics. This primary data has been compared to similar secondary data (Harris, Rae & Misner 2012). Results from this study indicate that business networking companies can benefit SMEs by using a range of networking methods including social media, face-to-face meetings and informal gatherings. Results from this study are limited by: the size of the sample, which is only 120; convenience sampling; and atypical results when compared to Statistics New Zealand (http://www.stats.govt.nz/) demographics.