Employers’ perceptions of using social media for recruitment

ABSTRACT

Social media has become a global phenomenon in the past several years. This study investigates the use of social media as a recruitment method among employers. A descriptive research design using a quantitative method was used to collect data from organizations in the Auckland metropolitan area, New Zealand. The results revealed that most of the organizations researched use social media as a method for recruitment. Facebook and LinkedIn are the top two preferred social media for most employers, which saved them time and money. In addition, social media is also used by many employers to enhance their brand image.