The aviation industry in India is passing through a rough phase with its major airlines wedged with various regulatory and financial issues. In the times of such turbulence, retaining passengers as loyal patrons of the company can bring dramatic improvement in an airline’s competitive position. Thus, the present paper endeavours to explore the concept of…

Based on job embeddedness and resource conservation theories, the purpose of this study is to examine how internal job satisfaction mediates the relationship between job embeddedness and sales performance among financial salespeople. We propose a hypothetical model and examine the path difference between financial salespeople with low and high network abilities. The results indicate that…

This paper examines some of the key marketing practices and challenges in developing economies. Fiji’s seafood industry is also discussed, which no study has actually investigated. This paper fills this significant research gap by discussing the alarming challenges faced by seafood dwellers and delivers several theoretical and managerial implications for the target audience. Academic literature,…

Social media has become a global phenomenon in the past several years. This study investigates the use of social media as a recruitment method among employers. A descriptive research design using a quantitative method was used to collect data from organizations in the Auckland metropolitan area, New Zealand. The results revealed that most of the…